An edgy social experiment, #FuckThePoor is worth a watch. I’m going to blog some thoughts too on this interesting and creative approach.

Pilion Trust's Blog

Fuck The Poor?

Charity asks Londoners to put their money where their mouths are in controversial ‘Fuck The Poor’ campaign

7/04/13 – The Pilion Trust, a charity which helps some of the poorest and most vulnerable,has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.

A man wearing a sign saying “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by advertising agency Publicis. Londoners were secretly filmed taking the man to task for the offensive statement.

Afterwards, the man flipped his sign over so that it read “Help the poor” and he proceeded to ask for donations – but this time people completely ignored him.

The film of the social experiment is being posted on youtube on 7th Apriland will be released…

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