An interesting and thought-provoking social experiment from The Pilion Trust got me sitting up taking notice.

I’ll be honest, I’m not aware of The Pilion Trust nor their work, presumably because I now live and work in Scotland. However, because of their #FuckThePoor initiative, I now am. Watch the clip and let me know your thoughts.

[This clip belongs to The Pillion Trust, the link to which I have embedded in my post, and the blog post from which it came I have already reblogged]

Told you, interesting heh? What is equally fascinating is the power of social media. Like I mention, I’m not aware of the work of the Pilion Trust yet I’m happy to share their You Tube clip across Twitter and my blog, not just because I empathise but because it got me thinking. It’s edgy, different, provocative.

I was so eager to draw others’ attention to the clip. So much so, this could just as easily been a social experiment, not focusing on reframing and repositioning perceptions about our behaviours, but the propensity to which people are willing to trust the good things they like through social media, then share it.

As you should do using social media, I’ve investigated sources and checked out the authenticity as far as I can. Well to be honest, either way, I’m sold.

I’ve browsed The Pilion Trust website, checked out their blog, followed them on Twitter, sought out the creative agency behind this, and as a result donated £10 to the cause. Any organisation who can get me this interested – currently racking up almost 3.5 million You Tube hits – is doing something right.


You don’t need to adopt an approach on this scale to get noticed of course. But if you want to get on, while you maybe don’t need to swear, I swear you need to get social.

Do it. Honestly, just do it.
(I’m happy to help)




3 thoughts on “Fuck The Poor? I Swear You Need To Get Social

  1. Hmmmm not sure. The juxtaposition here isn’t between individual apathy and anger, as portrayed. It’s between targeted individual anger and a shared collective sense of responsibility.

    Perhaps this would have been better as a campaign message for a political party.

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